Category: Marketing

How can you price your product in a way that psychologically impacts your customer into believing they’re getting a great deal? When people see the difference, between your normal price…

Selling digital products like e-books or videos (or even services) can be great, as they often carry much higher margins than physical products. However, people often place a much higher…

Sometimes it’s hard to see the benefit of something we haven’t seen in action or tried first. Offering a free trial period, or a demonstration of your product, can be…

Offering a guarantee is a great way to make it easier for customers to buy. It takes the risk out of the purchase for them, as it gives them an…

Every business owner has the desire to make as much money as possible, that’s kind of the whole point of business. Most of us are continuously searching for new ideas…

One way to show value and highlight the great price you’re offering your customers is to point out when you are giving a discount or savings, as this lets customers…

So how can focusing on the benefits of your offer increase your sales? It’s a marketing technique that encourages customers to focus on the end result that your product will…

It would not be wrong to say that people’s interest in blogging has hit the highest point in recent years. Some people believe that blogs are dying, but more accurate…

Any special promotions can help you drive sales, especially those sitting on the fence as to whether or not to buy from you. However, offering seasonal or holiday themed promotions…

It’s often way more effort and expense to find new customers than to sell again to your current customers. So how can you persuade your current customers to continuously purchase…