Category: Marketing

One way to show value and highlight the great price you’re offering your customers is to point out when you are giving a discount or savings, as this lets customers…

Every entrepreneur is well familiar with the importance of marketing in today’s era of extreme competition. Marketing through various channels has become essential to make sure a business is able…

Offering a guarantee is a great way to make it easier for customers to buy. It takes the risk out of the purchase for them, as it gives them an…

Too many business owners and marketers will only create one version of an offer, sales page, opt-in page, ad, etc., and simply hope that it works. If it does, they’re…

So how can focusing on the benefits of your offer increase your sales? It’s a marketing technique that encourages customers to focus on the end result that your product will…

How items are described and the words we use to frame situations can have a big impact on how we then think about a scenario. Just as saying, “I cut…

Most businesses tend to practically ignore their prospects and even their best clients. This is a horrible thing to do, as you’d be leaving a ton of money on the…

Social proof is a great way to help sell your product. A testimonial from a satisfied customer can sometimes be more effective than you, yourself, talking about your offer. A…

To take advantage of this marketing strategy, look at how you can bundle your service or products together to create a package deal. This can be a great way to…

It would not be wrong to say that people’s interest in blogging has hit the highest point in recent years. Some people believe that blogs are dying, but more accurate…