How To Build A List of Customers You Can Market To Over And Over Again: The Benefits of A Membership Program
A membership program is where your customers sign up, either for free or for a fee, to be part of a community or elite club. As an incentive to sign…
How to market to B2B Lead
One of the most important things to understand is that leads are far more than just random people who might be interested in your business. A lead is someone who…
How Focusing on the Benefits of Your Offer Can Help Convert Sales
So how can focusing on the benefits of your offer increase your sales? It’s a marketing technique that encourages customers to focus on the end result that your product will…
Using Trust To Build Your Business: What You Need To Know To Use Referrals To Your Advantage
Have you ever tried a product or service based on the word of a friend, colleague or family member? Many of us have, because we trust that person and are…
How To Sell To Other Businesses
Business to marketing seems like a foreign language to many people who are trying it for the first time. The consumer markets seems so much plainer and easier, after all,…
What Should Be In A Good Blog Post And Why
It would not be wrong to say that people’s interest in blogging has hit the highest point in recent years. Some people believe that blogs are dying, but more accurate…
How Adding Physical Products As A Bonus, Especially For Your Digital Offers or Services, Can Increase Conversions
Selling digital products like e-books or videos (or even services) can be great, as they often carry much higher margins than physical products. However, people often place a much higher…
How to Show Value and Position Your Price to Encourage Customers to Buy
One way to show value and highlight the great price you’re offering your customers is to point out when you are giving a discount or savings, as this lets customers…
How to Sell People Without Selling to Them? Using Case Studies in Your Marketing.
Social proof is a great way to help sell your product. A testimonial from a satisfied customer can sometimes be more effective than you, yourself, talking about your offer. A…
How To Position Your Offer To Increase Sales
In many cases it can be a wise idea to offer multiple similar packages when selling something. However, instead of offering drastically different offerings, which might make your prospects hesitate…